BORING
, but not that Boring
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Institutional website and digital catalog for Thunder, a Bolivian importer of automotive batteries manufactured in Brazil — with national distribution network, distributor program and technical filters by brand, category and polarity.
Institutional website for Thunder — a Bolivian importer of automotive batteries manufactured in Brazil, with a national network and an active wholesale channel between Bolivia and Brazil. Every section reinforces the '100% Energy' brand promise: cinematic hero, 'Why choose Thunder?' section with four value props, browsable product catalog with code search and filters by brand, category and polarity, technical sheets (amperage, CCA, polarity, case, dimensions) and a permanent 'I want to become a distributor' CTA feeding the wholesale channel.
Position Thunder as the reference automotive battery brand in Bolivia against competitors with decades in the market. The company needed a site that communicated the strength of its Brazilian origin, displayed a broad and filterable technical catalog, attracted new distributors to grow its national network, and at the same time educated the end consumer about amperage, CCA, polarity and compatibility — all with an industrial-sporty look the industry was not used to seeing.
We built an institutional site with an aggressive identity (black, yellow, electric blue): hero with the battery on a lightning background communicating '100% Energy', 'Why choose Thunder?' block with 5 value propositions (safe starting, distribution network, technical validation, quick installation, Brazilian technology), product catalog with code search and filters by brand, category and polarity, full datasheet modal (amperage, CCA, polarity, case, dimensions), accordion-style About section (History / Mission / Vision) and permanent 'I want to become a distributor' CTA in yellow to feed the B2B channel. Floating WhatsApp button for direct inquiry.
Five value propositions in a grid: safe starting (high CCA), strategic distribution network, technical validation, quick installation and testing, and Brazilian technology and industry.
Browsable catalog with code search and filters by brands, categories and polarity. Immersive secondary hero with the three flagship batteries on an electric storm background.
Modal with image gallery and full specifications: category, amperage, CCA, polarity, case and dimensions — so distributors and technicians can validate compatibility before quoting.
Accordion-style institutional section with three blocks (Our History, Mission, Vision). The vision makes the goal clear: to be the reference automotive battery brand in Bolivia.
