The challenge
Ferrotodo needed to scale its commercial operation without multiplying headcount: handling technical questions about the industrial catalog, generating quick quotes, chasing collections and training its sales team on thousands of SKUs (steel, welding, machinery, abrasives, PPE). All of that ran through WhatsApp and phone calls, while inventory, clients and orders lived in a separate ERP — causing manual data re-entry, delays in quoting and lost opportunities.




